Strategy
Data, design and automation brought together to unlock value and set a clear direction.
Product & Transformation Leader · Fractional CPO
Strategic vision.
Real transformation.
I build bridges between product, technology and business — turning strategy into products and organisations that create real, meaningful impact.
20+ years across
Lastminute.comFacile.itVodafoneAlgorand Labs
Where I make a difference
Five areas where product thinking, leadership and AI come together to unlock growth.
Product Innovation
From insight to launch — turning understanding of users into products that ship.
Growth Acceleration
Experimentation and product-led thinking to compound results over time.
Strategic Leadership
Driving change through product culture, aligning teams around outcomes.
AI-First Transformation
Embedding AI into product and organisation to move from idea to real impact.
Selected work
A few of the initiatives I've led. Detailed case studies are being migrated here — for now they live on Notion.
AI-First Transformation Leader
Leading the shift to an AI-first product organisation — strategy, operating model and delivery.
Launching new businesses
Standing up new product lines from scratch, from first insight to a live, growing product.
Growth acceleration playbook
Experimentation systems and product-led growth driving measurable, durable results.
⚙️ Work in progress — case studies and visuals are being added.
Let's build something that matters
Open to fractional CPO, product leadership and AI-transformation work.
elena.bianchini01@gmail.com